Liverpool CEO Billy Hogan has revealed that the significant investments made in transfer this summer is a result of the club’s thorough long-term planning.
Despite winning a record-equalling 20th English top-flight title, the Reds have invested massively in their squad this summer, a deviation from their previous principle of disciplined spending.
The Reds have added six new faces to their squad, taking their spending to nearly £300 million, with only about £64 million generated in transfer sales.
“It doesn’t just happen; it’s been years in the making,” Hogan said in an interview.
“One of the things we’re constantly focused on is that ‘virtuous circle.’ Trying to run the club in the right way to ensure that we can generate as much revenue as we possibly can. That obviously helps in terms of being able to put more back into the team.
The difficulty is if you just look at one individual summer. That probably skews the data. There were a lot of comments made last summer that we didn’t spend enough…”, he continued.
The Premier League champions have spent heavily on several high-profile signings, including a £116 million deal for Florian Wirtz and £79 million on Hugo Ekitike, as well as acquiring Milos Kerkez, Jeremie Frimpong and Giorgi Mamardashvili for substantial fees.
Check here: Liverpool sign Kerkez from Bournemouth
The Reds are also reportedly keen on signing Sweden striker Alexander Isak from Newcastle United, with the player not ruling out a potential move to Anfield.
“We also recognise, having won the English league title for the 20th time, that this is one of the biggest clubs in the world. We want to make sure that we are behaving like one,” he added.
“Having massive global stars come and play at Anfield, filling out stadiums in Hong Kong and Japan, those are things we expect and want to do.”
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