Liverpool FC and The Coca-Cola Company have renewed their partnership, launching a new phase that deepens Coca-Cola’s presence at Anfield and widens support for LFC Women.
The extension builds on a successful relationship formed in 2020 and promises even more exciting experiences for Reds supporters worldwide.
Over recent seasons, the two global brands delivered memorable activations, exclusive fan rewards and popular digital campaigns.
Initiatives like the Christmas Carpool content project drove strong engagement across the club’s online platforms and demonstrated the power of the collaboration. With this extension, both partners aim to raise the bar again and continue creating moments fans will remember long after the final whistle.
Coca-Cola will retain pouring rights at Anfield and club events, ensuring supporters can enjoy its full range of beverages on matchdays. The brand will also strengthen its commitment to the women’s team as momentum continues to build around women’s football.
Ben Latty, chief commercial officer at LFC, expressed excitement about the renewed deal.
“We’re thrilled to be extending our partnership with Coca-Cola, with a continued focus on enhancing the matchday experience at Anfield and expanding their support for LFC Women.
“Coca-Cola has helped us deliver some brilliant campaigns over the past few years, from unforgettable matchday activations to community-driven initiatives through LFC Foundation. With this renewed agreement, we’re looking forward to creating even more moments that celebrate both our men’s and women’s teams.”
Javier Meza, president of marketing, Europe at Coca-Cola, highlighted the value of the partnership.
“Liverpool Football Club stands as one of the most storied and influential clubs in world football, with a historical legacy and a passionate global fan base. We’re excited to continue sharing moments of refreshment and enjoyment with fans through our partnership with the club.”
This renewal reinforces Coca-Cola’s long-standing support for football, from grassroots programmes to major tournaments. It also complements the brand’s Premier League-wide agreement, keeping the beverage giant firmly in the heart of matchday culture.
Fans can expect more energy, more engagement and more unforgettable matchday moments as the Anfield heavyweights and Coca-Cola continue this winning collaboration.
Toosin is a dedicated sports writer with a strong background in crafting engaging and insightful content. With experience at Goal, he has developed a sharp editorial sense and a refined storytelling approach that brings depth and perspective to sports journalism. His passion for the game goes beyond the headlines, as he captures both the excitement of the sport and the compelling human narratives behind each event. Toosin’s work resonates with a broad and diverse audience, making global sports stories accessible, relatable, and impactful.
