Arsenal end Visit Rwanda partnership after eight-year run

Arsenal have confirmed the end of their long-standing partnership with Visit Rwanda.

The agreement will conclude at the end of the season after both parties reached a mutual decision.

The partnership began eight years ago and became historic as Visit Rwanda became Arsenal’s first official sleeve sponsor.

The collaboration helped the club expand its global presence, especially across Africa, while also promoting Rwanda’s tourism and conservation projects.

Arsenal CEO Richard Garlick reflected on the impact of the deal and praised the shared achievements.

“Our first-ever sleeve partnership with Visit Rwanda has been a significant journey,” he revealed. “Over many years, we’ve worked together to raise global awareness of Rwanda’s tourism and conservation efforts and built many new connections with our supporters across Africa.

“The commitment and support of Visit Rwanda throughout our partnership has played an important role in driving forward our ambitions – helping us invest in our long-term vision to win major trophies, in a financially sustainable way. We thank the Rwanda Development Board for their partnership and what we’ve delivered together.”

The announcement marks the end of a high-profile commercial era for Arsenal.

As the club pushes into its next phase of growth, both sides part ways with respect and a legacy of global visibility.

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