With the 2026 FIFA World Cup fast approaching, Nike has ignited excitement with the release of its latest football campaign, “Rip the Script”, a star-studded advert that has quickly gone viral across social media.
The campaign serves as a modern nod to Nike’s iconic 2004 “Ole” commercial, bringing together some of football’s biggest names in a cinematic celebration of the world’s biggest sporting event.
Among the featured stars are Kylian Mbappe, Cristiano Ronaldo, Bruno Fernandes, and Erling Haaland, each representing their respective nations ahead of the tournament in North America.
One of the talking points from the advert is the appearance of Cole Palmer, despite the Chelsea forward being left out of Thomas Tuchel’s final 26-man England squad.
Palmer can be seen wearing England’s famous Three Lions shirt with the number 20 on his back, a detail that has already sparked discussion among fans online.
The commercial also stretches beyond football, featuring appearances from NBA icon LeBron James, Hollywood actor Channing Tatum, and global media personality Kim Kardashian.
While Nike’s campaign has generated headlines worldwide, Erling Haaland remains at the heart of Norway’s own World Cup preparations.
The Manchester City striker took centre stage in a striking Viking-themed team photoshoot released by the Norwegian national team ahead of the tournament.
Haaland and Arsenal captain Martin Odegaard were pictured wearing traditional Viking-inspired attire, complete with swords, shields and helmets, symbolising Norway’s return to football’s biggest stage.
The 2026 World Cup marks Norway’s first appearance at the tournament since 1998, ending a wait of nearly three decades.
With Haaland and Odegaard leading a talented generation, expectations are rising that Norway can make a significant impact on the global stage.
As anticipation builds, Nike’s “Rip the Script” campaign has successfully captured the excitement, drama and star power that will define this summer’s World Cup across the United States, Canada and Mexico.
From blockbuster advertising campaigns to creative national team unveilings, the countdown to the World Cup is gathering momentum.
And if Nike’s latest viral production is anything to go by, football’s biggest stars are already preparing to write a new script on the sport’s grandest stage.
Toosin is a dedicated sports writer with a strong background in crafting engaging and insightful content. With experience at Goal, he has developed a sharp editorial sense and a refined storytelling approach that brings depth and perspective to sports journalism. His passion for the game goes beyond the headlines, as he captures both the excitement of the sport and the compelling human narratives behind each event. Toosin’s work resonates with a broad and diverse audience, making global sports stories accessible, relatable, and impactful.
